1) Unit kill sheet (2 of up to 3)
Provenance chips: Public list · Sources: fin.ai/pricing, gorgias.com/pricing · Fetch context Aug 2026.
| Vendor | Billable event | Escalation / no-res | Verification | Seats | Provenance |
|---|---|---|---|---|---|
| Fin | $0.99 / outcome (50/mo min stand-alone). One per conversation. Billable = resolution, Procedure handoff, or disqualification; qualification $9.99. | Not charged when simply passed to your team without an outcome. | Resolution: no further help after Fin’s last answer (vendor FAQ). | Stand-alone overlay: no helpdesk seat. With Intercom: from $29/seat/mo + $0.99/outcome. | Public list fin.ai/pricing Aug 2026 |
| Gorgias | $1.50 / automated interaction overage after included AI pack (Starter 30; Pro 190; Advanced 530). Tickets separate ($0.36–$0.40 overage). | Page leads “pay only when it resolves” and meters “automated interaction.” Lock SOW: resolve-only vs any automated touch. | Not on the pricing card we fetched. Diligence gap until contract language. | Not per-agent. Seat caps on plans; volume on tickets + AI. Shopify/ecom platform, not overlay. | Public list gorgias.com/pricing Aug 2026 |
Fin
$0.99 / outcome · no charge on handoff without outcome · stand-alone = no helpdesk seat
Gorgias
$1.50 / automated interaction overage · “resolves” headline vs interaction meter · not per-agent
REDACTED Third named rival + buyer-specific “what we say about our unit” column.
2) Mini AE card — Gorgias
When Gorgias shows up
Shopify-native / ecom helpdesk eval; “one inbox + AI on every plan”; buyer already in Gorgias tickets or weighing platform rip-and-replace vs overlay.
- Headline “resolves” vs meter “automated interaction” — don’t let the deck paper over that.
- Included AI pack looks cheap until overage at $1.50 hits volume.
- Platform swap cost ≠ overlay attach cost — different purchase.
- “We’re $1.50 only on automation that works.” → “Put the billable event in the order form: resolve-only, or every automated interaction? Public page says both.”
- “AI on every plan — simpler than bolting on an agent.” → “Simpler if you’re buying the inbox. If you’re keeping REDACTED helpdesk, it’s overlay attach vs rip-and-replace — different TCO.”
- “Per-agent pricing is outdated.” → “Agree. Unit definition and overage math are the fight. Walk included pack → $1.50 cliff on their ticket mix.”
3) Objection scripts (4 of 8–12)
Paste-ready. Swap bracketed bits in a paid kit.
1. “Fin is $0.99, you’re more.”
“List stickers aren’t the close. Fin’s $0.99 is an outcome with a published no-charge path on handoff-without-outcome. What’s your billable event, escalation rule, and verification window in writing? If those three match how we measure success, we can talk rate.”
2. “Gorgias already includes AI — why overlay?”
“Included AI is real. Are you buying a Shopify inbox platform, or keeping your helpdesk and attaching an outcome meter? Migration and app lock-in → native wins. Helpdesk-agnostic attach + clear outcome definition → overlay diligence, not a feature bake-off.”
3. “$1.50 overage won’t matter; we’ll stay in the pack.”
“Run last quarter’s automated volume against the included pack on the plan they’re quoting. Near the cliff → $1.50 is the real unit. Well under → say so, and still lock the definition so peak season doesn’t rewrite it.”
4. “Just match their public number.”
“We don’t invent discount math off someone else’s meter name. We put our unit, escalation, and verification next to theirs on one page. Buyer picks the definition that matches ops — then price.”
4) Packaging moves (2 of 3) — overlay · outcome pricing
Move A
Say: “You pay when we produce a defined outcome; handoffs without an outcome aren’t billed — here’s the contract clause.”
Don’t: “We’re cheaper than Gorgias’s $1.50” without both unit definitions side by side.
Move B
Say: “Keep your helpdesk. Our meter is outcome-attach, not a platform rip.”
Don’t: “Replace your inbox” in the same breath as outcome pricing — that’s a platform pitch wearing overlay clothes.
REDACTED Move C keyed to your current meter story + named third rival.
Full kit vs this page
Up to 3 competitors you name · full kill sheet · full AE one-pager · 8–12 objection scripts · 3 packaging moves · 72-hour draft · one revision · 14-day refresh if a listed vendor changes a public meter. Fixed $1,800.
If the free memo already solved your fight, don’t buy. Candor Systems LLC · briefs@competebrief.com